Bringing the Too Faced universe to a digital audience
Too Faced approached Huge to make their digital presence as bold and whimsical as their product line. They managed multiple coveted makeup collections, each with it's own unique branding. Our challenge was to design a system that not only captured Too Faced's main brand philosophy, but could also scale across all their visually distinct collections.
Process involved:
User Research, Prototyping, Art Direction, Visual Design, System Design, Production Design
Giving the PDP the Too Faced treatment
We wanted to make sure the entire shopping experience felt playful, even during more transactional moments. The team designed system-friendly ways dial up the brand, such as leaning in on swatch colors and using type to add depth.
Showcasing unique collections
Collection releases account for some of the highest traffic to their retail site. In the past, unique marketing pages were manually built to create awareness around upcoming collections. To simplify this process, we developed a collection landing template that can flex to accommodate varying content type and visual styles.
Leading with mobile
The average Too Faced customer browsed the site on mobile. The design team made sure that both visual design and usability did not degrade for smaller screens.
- Creative Director — Andy Hsu
- Art Director — Shannon Tsai
- Senior Visual Designer — Kate Fabrizio
- UX Lead — MK Loomis
- UX Designer — Kevin Lam