Introducing a human-friendly investment tool by U.S. Bank
U.S. Bank's Automated Investor tool gives customers access to both automated technology and human consultants. For their launch campaign, the Huge team created a series of ads that highlighted their human-lead approach to online investing.
Process involved:
Concepting, Art Direction, Illustration, Layout Design
Making financial investment accessible
One of our biggest goals was to make financial investment less intimidating. To communicate the accessibility of our product, we developed a friendly illustration style. Leaning in on illustrations helped us stand out in a space where portrait photography was the norm.
Scaling the designs
The final campaign was expanded to direct-mail postcards, email campaigns, ATM screens, in-branch signage, and digital ads.
- Creative Director — Dennis Steir
- Art Director — Shannon Tsai
- Copywriter — Graham Wesley Lewis