Getting students financially savvy with U.S. Bank
U.S. Bank has multiple partnerships with colleges and universities. They've been successful on-boarding new students, but needed help with post-acquisition. The Huge team developed initiatives aimed at strengthening the client's relationship with their on-campus customers. We developed a road map that plays out from orientation to graduation, starting with a welcome kit to get students excited about their new checking account.
Process involved:
Concepting, Art Direction, Visual Design, Production Design, Layout Design, Photo-retouching
A simple savings plan
Making the online banking experience user-friendly was a given, but we also wanted students to do more than pay bills with their account. During sign-up we prompted users to participate in a simple savings program. By opting to save a couple dollars a day, students could pay for their first months rent or a trip by the time they graduate.
More than an On-Campus Bank
While U.S. Bank was involved in many on-campus events, we wanted bank branches to engage with their off-campus communities as well. We created events that could be hosted at college hangout spots and local theaters. As part of our post-college retention strategy, we created event themes that provide financial guidance for both students and recent graduates.
- Creative Director — Dennis Steir
- Art Director — Shannon Tsai
- Copywriter — Graham Wesley Lewis
- Product Designer — Renan Feltri