Creating a seamless experience for Hyundai
The Huge team was asked to re-imagine an online experience that challenged conventional OEM practices for Hyundai. We reintroduced Hyundai as a lifestyle brand and shifted their content to focus on vehicle features instead of offers and awards. This strategy allowed us to create a compelling story around each car model.
Process involved:
Competitive Analysis, User Research, User Flows, Wireframing, Prototyping, Art Direction, Visual Design
Showcasing the Hyundai lineup
The vehicle collection page encouraged users to explore the full lineup while they learn about unique model features. Customers could also compare competitor vehicles before committing to a detail page.
Rethinking build and price
We combined the vehicle detail page and the build experience so users could study features while they customized their dream car. This allowed customers to discover vehicle features without having to jump between informational and configuration pages.
Bringing the experience to your front door
At the end of every detail page, we provided clear next steps in a fly-out modal. Customers can schedule a test drive or start a conversation with their local dealer. If the customer opted to test drive, dealers could deliver the car directly to their home.
Customizing your test-drive
Committed to offering a comprehensive experience, we also designed a mobile-first website so users could select test-drive routes based on their location and interest.
- Creative Director — Dennis Steir
- Senior Art Director — Lani Choi
- Senior Art Director — Shannon Tsai
- UX Lead — MK Loomis
- Product Designer — Renan Feltri